Invent a quirky food complement for preteens at school!

Meet Diego, a 12-year-old boy living in Mexico. He is not a kid anymore and naturally he wants to make his own choice, what friends he makes, what games he plays, and what he eats. In the morning, between breakfast and lunch, he usually takes a mid-morning break at school, when he eats something he brought including a sandwich with a beverage and a food complementary, such as a fruit, cookie, pastry, or snack, so he can have more energy until lunch time.

Although his parents still decide what Diego brings to school, Diego starts to have a say and he wants some food complementary that’s more fun, quirkier, and says something about him & his personality.

Can you help to invent the perfect food complementary for Diego’s mid-morning break at school?

Format: presentation 1 page PDF - use the template

Check this brief!

Jury's Prize

  1. 750€
  2. 500€
  3. 250€

Good luck!