As people’s lives become ever busier, and commuting time gets longer, the moments we get to spend with our friends or our partners becomes rarer and therefore more precious. And, have you noticed that during these rare moments of downtime ‘together’, people are often in their own world? They may be sitting together at home watching 1 or multiple screens: watching TV whilst browsing on their phone or iPad, and engrossed in their own screens, or music, not really talking to each other.
Nestlé in the UK and Ireland wants to encourage people to take advantage of their precious moments together, and is looking for ideas that can help facilitate sharing occasions and enhance the time people spend together, and confectionery & sweets are a key part of existing sharing occasions.
Create a fresh and inspirational idea to facilitate sweet sharing moments among friends or partners.
Format: A presentation with a catchy name / headline, text and visuals (sketches, illustrations, pictures). You can feature one brand, or all of them. The point is that the idea can eventually be done for the 5 brands.
Entries will be accepted till May 14, 2017 23:59 UTC! Good luck!