Imagine 40-year-old Kasumi, she lives in Tokyo and is always running between her personal life and office job. She’s very motivated to make a mark for herself and at the same time, is extremely concerned about her health, looks and weight. She represents Japanese women who are obsessed with their health, wellness and beauty and their diet choices reflect this. Fruits are a part of her diet as she believes variety of fruits have different benefits and overall, fruits represent good health, beauty and vitality to her. But it’s not always possible to carry fruits with her as she has a hectic lifestyle and it becomes inconvenient when on the go. Dole is a popular global brand of fresh fruits and smoothies and is also available in Japan. They believe in creating beauty and vitality through their fresh products. Dole fruit smoothies are a way for women to carry the goodness and benefits of fruit packed in a convenient bottled format. We want your help in convincing women like Kasumi that with Dole smoothies, she can carry the power of beauty with her wherever, whenever, with a very tasty, healthy and natural beverage. It’s like a secret beauty weapon for her to carry around!
Create a vibrant and positive video to convince women like Kasumi that Dole Smoothies is the secret weapon to carry the power of beauty with her.
Format: Video or animation – 30 seconds