We want men to choose CLEAR MEN over other male brands. As packaging plays an important role when a man is deciding on his shampoo choice, it is therefore important for the new CLEAR MEN product to stand out on the shelves when compared with other brands.
Men prefer uncomplicated designs being drawn to simplistic graphics that clearly communicate the products functions and benefits without frills or fluff. Remember, we want the pack to “scream” that it is for a man!
Create a snazzy, new shampoo label design for CLEAR MEN to stand out on the shelves and appeal visually to millennial men.