The emerging and established African middle class make a good living and are willing to take care of their health through a hands-on approach.

However, most healthcare products currently available on the market are copied and pasted from western markets and do not always meet their special/specific needs.

Invent a new and innovative health care concept/idea to empower African middle class consumers to take care of their health proactively.

Format: 1 page presentation in English

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Jury's Prize

1. 1,500€
2. 600€
3. 400€

We wish you good luck!