The emerging and established African middle class make a good living and are willing to take care of their health through a hands-on approach.
However, most healthcare products currently available on the market are copied and pasted from western markets and do not always meet their special/specific needs.
Invent a new and innovative health care concept/idea to empower African middle class consumers to take care of their health proactively.
Format: 1 page presentation in English
We wish you good luck!