The emerging and established African middle class make a good living and are willing to take care of their health through a hands-on approach.
However, most healthcare products currently available on the market are copied and pasted from western markets and do not always meet their special/specific needs.
Invent a new and innovative health care concept/idea to empower African middle class consumers to take care of their health proactively.
Format: 1 page presentation in English
Jury's Prize
- 1,500€
- 600€
- 400€
We wish you good luck!
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