Who has not heard of Doritos? Doritos is more than just a seasoned tortilla chip. It is a brand that does things that no other brand can do. The brand’s bold personality, combined with its intense bold flavors, tooth-rattling crunch, and unique, edgy, triangular shape make it an icon among the younger generation.
Doritos is the spark that ignites you to release your Inner Bold. They are made for people who seek out bold experiences - we call them “Hyperlifers”, meaning individuals who have a youthful lean-in mindset. They seek fun, self-expression and stimulation and are defined by technology, globalization and optimism. These people, from 16 to 24 years old, are torn between standing out and fitting in. They want to maintain individuality but do not want to break the rules. They are Doritos lovers who always seek to try new things and they are ready for adventures – however they define them.
Doritos wants to help them seize life even more and express themselves in a bold way with a new, iconic, and buzz-worthy packaging. Can you help break the mold?
Good luck !