In Asia, there is a misconception that BIC is a local Asian brand and maker of old-fashioned products. Consumers don’t recognize the BIC brand easily. BIC is actually a global brand with 60 years of French heritage and innovation. They make colorful, fashionable and sophisticated stationery products which are much loved all over the world. All their products are designed in France. BIC would like consumers in Asia to love and be excited by its ‘French-ness’. They would like to tap into your creative minds to communicate being a French brand in the most engaging way!
Through a poster and activation idea, excite young stationery users about BIC by highlighting and celebrating it being a quality French brand.
Format: 1 page poster and 2 slide presentation for activation – 3 pages max