Make life flavorful with Lay’s chips!

Millennials grew up in a time of instability, but they approach their lives with optimism.

They are open to the world around them. Seeing the world in a new or different way makes life more interesting. They like hanging out with their tribes and the fun times together are crucial to them.

They are “Flavor Seekers” and they love Lay’s chips. 

Lay’s adds flavor to any experience, to excite and delight Millennials with compelling content and delicious snacks to help make their lives more flavorful. 

Now, we are looking for ways of bringing even more flavor to the world through eye-catching and newsworthy packaging! Got some ideas?

Come up with a lighthearted, fun and newsworthy packaging to help Lay’s make life flavorful.

FORMAT: 2 pages with illustrations, text and answers to questions using the template.

Join the contest

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck