There are 1,809 billion lighters on the European market. Did you know that almost 75% of these lighters are non-compliant with the European Union’s safety standards? Lighters are different from other consumer goods due to the importance of safety: when not properly manufactured, lighters can potentially cause accidents.
BIC Lighters have been sold in Europe for more than 40 years. Throughout the years, the BIC Lighter brand has built its leadership on the safety and reliability of its products. Today, approximately 20% of the lighters sold in Europe are BIC Lighters. However, consumers continue to purchase non-conform alternatives for various reasons.
Can you help change this situation? The challenge is to help BIC communicate the quality of its products in a creative way and show people how choosing a BIC Lighter can make a big difference to their lives
Good luck !