Meet June, a 32-year-old modern, sophisticated woman living in the US. She is exposed to all kinds of new products every day, from many different brands who engage with consumers in more ways than ever before. As a result, June has higher expectations for her experiences with products.
“Nature and earth united with science.”
Founded in 1979, Nexxus brings hair stylists and scientists together, with a rich heritage that merges hair salon experience with science. As you can see from the image above, the current packaging of Nexxus shampoo and conditioner looks nice and premium, but it doesn’t really stand out from competitor brands, create engagement with consumers or add value to their overall experience.
Can you design a new packaging for Nexxus hair care shampoo and conditioner to make them stand out and enhance the experience for consumers in every way, not only on shelf?
Redesign the packaging of Nexxus hair care shampoo and conditioner to add value to the product experience and bring to life the brand’s proposition.
FORMAT: 2-page PDF
Entries will be accepted till October 12, 2017 23:59 UTC!