Create a new Knorr product for Millennial foodies!

Have you noticed how much our cooking and eating habits have changed?

With Millennials leaving home earlier and waiting longer to have children, daily family dinners are becoming rarer. More and more, people cook simple meals for themselves, or something a little more special if they are also cooking for their partner during the week. At the weekend, when there is more time, cooking is an important part of social entertaining.

Now, Knorr is looking for new products that Millennials will love. Can you help by designing a cooking ingredient (bouillon or seasoning) product that complements modern foodies’ evolving lives? And if it is that tasty, their parents will love it too!

Create a Knorr product for foodies to bring out more flavors in their dishes so they can enjoy cooking from scratch even more.

FORMAT: PDF (3 pages max.)

Join the contest

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck !