If you have a sweet and salty tooth for potato chips, this delicious snack is probably a top essential to settle your cravings.
Thins is a very familiar brand in Australia that has been around for a very long time. However, in recent years there has been plenty of product innovations by other brands. However, ultimately taste is King – Consumers just want great tasting chips. Many consumers don't realise that Thins chips have a greater flavor to chip ratio than most other brands of chips.
We need your help to convince existing buyers and non buyers that Thins is the right choice to excite their taste buds.
Help to change existing Thins buyers and non buyers purchasing habits by giving them a reason to purchase Thins chips apart from being in price promotion. In an emotionally evocative print ad + tagline convince families with kids that thinner chip = tastier chip.