Q8, an Italian Oil company, has been providing two modes of refueling for drivers: self-service mode and served mode. Q8 launched a StarQ8 loyalty program to engage consumers in a long term relationship and with StarQ8, consumers can receive prizes and fuel discounts collecting electronic points when refueling. What most consumers don’t know is that by going to served lane, they have more special offers and advantages, along with an improved 360 ° service.
Now Q8 is looking for campaign ideas which will attract consumers to served refueling mode. Can you help?
Through an impactful poster with a tagline, convince drivers that StarQ8 served mode should be their first option when they need to refuel.
Format: A poster with a tagline + answers to two questions!
Entries accepted in English and Italian.
Entries will be accepted till January 22, 2017 23:59 UTC!
We wish you good luck!