Traditionally contact lenses have been used to address vision correction, focusing on comfort, improving eyesight and health. But what if they could do more? What if they could help you express yourself and feel more attractive, confident, stylish, on-trend and unique – even if you don’t need vision correction?

ACUVUE® is the #1 manufacturer of contact lenses around the globe and is looking for truly innovative and groundbreaking ideas to develop new contact lenses for people who want to express themselves through their eyes.

Invent contact lenses that enable people to better express themselves by changing the appearance of their eyes.

Format: One visual + questions, use the provided template.

Join the contest

Jury's Prize

  1. A. 1,500€ B. 1,500€
  2. A. 600€ B.600€
  3. A. 400€ B. 400€

Good luck !