Dole is a brand with 150 years of heritage in growing, packaging and selling fruit.
Dole is known around the world for its fruit products (both fresh and packaged/processed). Its mission is simple: to help people to eat healthier and thus lead longer, healthier and more vital lives.
Fruit products are at the core of Dole which instantly evoke health and deliciousness.
Dole now wants to inject some fruity excitement and deliciousness into snacks.
Invent a fruity snack that is enjoyable, more indulgent and more rewarding, to delight “health-aware” consumers (adults). Pick one of the two routes: #1 The permissible sin or #2 Nourish me, don’t just feed me.
Format: Presentation based on the template provided
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