Create a unique and reassuring diaper brand for Chinese mums!

Let’s meet Meng Zhang, a 28 year-old Chinese woman who just gave birth to her baby girl. From the moment she was pregnant, the baby got her full attention. When it comes to choosing a diaper brand, she is very cautious. She looks for a brand she can trust, and for her, it means products manufactured abroad. In fact, many Chinese mums feel that products “Made in Europe” are more reassuring than products made in Korea, Japan or the US.   

A leading European company of baby products wants to launch a unique high-quality diaper brand for Chinese mums like Meng, who are concerned about the greatest possible safety and comfort for their babies. This new diaper brand will be available for purchase directly online through trusted cross-border e-commerce platforms that import foreign brands from overseas.

Can you help create a high-quality, reassuring and distinctive European diaper brand that is “all about the baby” for Chinese mums like Meng?

Create a high-quality, trustworthy ‘Made in Europe’ diaper brand that gives Chinese babies exactly what they want.

Format: A presentation with visuals and texts (maximum 3 pages)

Check out this brief!

Jury's Prize

  1. 5,000€
  2. 2,500€
  3. 1,000€
  4. 1,000€
  5. 500€

Good luck!