In 2016, one’s sexuality is a matter of choice, and how one engages with it is intricately tied to young people’s sense of individuality. Sexuality is an intimate, honest, authentic form of individual expression. And exploring, experiencing, and demanding great sex is an important part of life.
Young men and women in their 20s already have some experience with sexuality, and tend to start having more stable relationships, though it doesn’t mean they are ready for a long-term commitment. They are still experimenting with their sexuality.
SKYN®, a premium condom and lubricant brand, offers condoms made with SKYNFEEL™, a technologically advanced polyisoprene material that is a lot softer than latex condoms, allowing people to FEEL EVERYTHING™, offering both partners an incredibly natural feel, full of sensitivity.
To make this campaign even more individual, authentic and reflective of today’s 22–35-year-olds, SKYN® would like you to take part in the campaign and create your own expression of what FEEL EVERYTHING™ means to you. This will help SKYN® foster an important and real discussion on sexuality. The winning video might be a key piece of its next campaign and be aired globally, so it’s time for you to seize the opportunity!
Format: videos of 45 seconds max