Create tattoo designs that express duality and fluidity in a world that isn’t either black or white.

Oftentimes, society pigeonholes us and classifies us into social stereotypes; we need to choose one or the other – black or white – but why can’t we break the convention and have both? Vidal Sassoon wants to encourage young fashion addicts that the world isn’t either black or white. Inspire and encourage these women to break the rules of conforming, and embrace seemingly opposite traits within themselves.

Create a set of tattoo designs that will encourage fashion addicts to break out of the confines of stereotypes, challenge societal convention and live their own lives.

Format: 1 page with images and text.

Read the brief

Jury's Prize

  1. 4,000€
  2. 3,000€
  3. 3,000€

Good luck !