Elizabeth uses tampons with a pad as backup during her heavier flow days because she worries there will be leaks. She has thought about using higher absorbency tampons without a backup pad but she feels that these tampons will be uncomfortable.

Tampax, a leading brand of tampons, has designed a new tampon to solve this protection-comfort trade off.

Can you help Tampax convince young adult women that this tampon is what they have been looking for: the ultimate tampon for comfortable, leak-free periods?

In a poster with a tagline, show young women how Tampax tampons are small, yet powerful, finally giving them power over their period.

Check this brief!

Format: Poster with tagline on page 1 + description of the entry on page 2 (2 pages max)

Jury's Prize

1. 1,500€
2. 600€
3. 400€

Good luck!