Create the next dairy innovation that will surprise and delight families, for greater enjoyment every day.

Millions of people all over the world consume dairy products in one form or another, whether as milk, cheese, butter and yoghurt. We know that dairy is important but with the trend towards super foods, we’ve forgotten its value and milk has become just milk, yoghurt just yoghurt.

Shake up the dairy world and make dairy once again relevant and exciting with a new innovation that delights people every day.

Format: Presentation with visuals and answers to the five questions (maximum of 3 pages, PDF).

Check this brief!

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck!