Completely reinvent manual toothbrushes!

All manual toothbrushes look the same and seem to offer similar benefits: this one has more bristles, that one looks better, has a better grip or has a tongue cleaner… but in the end, they all look the same, so why pay more? In comparison, electric toothbrushes are much more exciting …but very expensive!

This needs to change! Manual brushes should be reinvented to become exciting objects.

Wow us with your idea of a premium manual toothbrush (ideally with its packaging) that brings something totally new to the experience of brushing teeth.

FormatPDF with visuals and texts (max 4 pages)

Check this brief!

Jury's Prize

  1. 6,000€
  2. 3,000€
  3. 2,000€
  4. 1,000€
  5. 500€

Good luck!