Inspired by Bauhaus and the swinging 60s, Vidal Sassoon elevated hairdressing to a form of art, liberated women with a pair of scissors, and ushered in a new era in fashion history. While previously “chained” to the salon chair to get that ideal lacquered hair look, women could now move and do whatever they took their fancy and still count on their hair being in style.
However, with aggressive competition from up market salon professional brands, women today are no longer aware of Vidal Sassoon’s rich professional heritage and what it stands for.
Share your ideas to communicate the inspiring brand story of Vidal Sassoon in a contemporary and relevant way that resonates with young and trendy fashion addicts that will inspire them to learn more about Sassoon and his story.
Format: Presentation with visuals and text and answers to the three questions (max 3 pages PDF).
Good luck !