Invent a new generation of Coffee Mate products for Millennials.

In the world, people drink 1000 billion cups of coffee. 60% of the cups are not consumed as black coffee. People add milk, cream or creamer to their cups. It’s called “white” coffee, it enhances the taste, appearance and mouthfeel (texture) of the coffee experience. 

To whiten their coffee, people use mostly milk, also creamers (coffee whitening specific products), and coffee mixes (coffee+powder creamer+sugar); recently plant based alternatives such as soy or almond milk have been increasing in popularity as well. 

Nestlé Coffee-mate is the world’s leading brand of coffee creamer.  Originally launched as a powder, Nestlé Coffee Mate is also available as a liquid. www.coffee-mate.com

Wow us with your ideas for new Nestlé Coffee-mate product, to attract the next generation of coffee drinkers!

Format: Wow us with your ideas for new Nestlé Coffee-mate product, to attract the next generation of coffee drinkers!

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Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Entries are accepted only till May 29, 2016 23:59 UTC!