L’Oréal is the world’s biggest beauty company. What L’Oréal believes in is: Beauty for all - no matter which country, which socio-economic class and what age or life stage people are in, they have the right to great hygiene and beauty.
Beauty for all is L’Oréal’s new sustainability commitment.
L’Oréal wants to ground its actions in people’s convictions and this is why they’re coming to eYeka, to get a feel of what could be the next big innovation in terms of sustainability for beauty products (hair and skin care mostly).
Create an idea that will break the mold and make beauty products (skin and hair care products or make-up) more sustainable.
Format: 1 page: visual of illustration and answers to the questions.
Good Luck !