Amaze Millennials with a totally reinvented tea experience.

Millennials, more than any other age group, like to try new things and value experiences, be them offered by brands, institutions, people or nature.  Sensory experiences and immersive activities are always preferred in comparison to passive practices. Also, Millennials want their environment to conform to their identity and desires –not the opposite.

Why do Millennials stay away from tea?  Or do you see signs of this changing ever so slightly…

What could tea do to become more relevant to Millennials and more dynamic?

Reinvent tea by finding ways to make Millennials excited by this timeless beverage and be proud to drink it.

Your idea should be something that specifically fits with Millennials’ mindset and make them desire tea! These people face an incredible number of choices. They expect great sensory experiences from brands and these experiences should be surprising.

Format: 1 page - one visual and one paragraph of text

Check this cool brief!

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Good luck!