Redesign the Safeguard sachet and POS display card to be more premium and make it stand out in a crowded store.

Imagine a tiny 6 feet x 6 feet store filled with soaps, shampoos, conditioners, snacks, toothpaste, etc. It is difficult to spot a particular product in the chaos right? Making a product stand out in tiny stores is a huge challenge faced by brands today. Safeguard is a leading antibacterial soap brand which has been present in the Philippines for the past 50 years.

Safeguard is finding it difficult to make their product stand out in small, dark and cramped stores with multiple products, and convey a sense of premiumness through their packaging. It is also difficult to differentiate between some variants such as the Pure White and Cool Menthol because of similar packaging graphics. We want your help in re-designing the packaging graphics of the Safeguard sachet, along with designing a POS display card, which can hold up to 18 sachets which are hung in shops.

Convey a sense of premiumness and make Safeguard stand out in store through a re-designed sachet and a POS display card.

Format: a presentation with visuals (new sachet designs and POS display card design) and text (for the questions) using the template provided – Maximum 2 pages per entry.

Check out the brief!

Jury's Prize

  1. 2,000€
  2. 1,000€
  3. 500€