Invent a new coffee mix experience for people who love coffee!

NESCAFÉ was the first coffee brand to offer soluble coffee mixes which are made of a blend of soluble coffee, creamer or milk-based powder and sugar. People just add water for a creamy and sweet cup of delicious coffee. NESCAFE Mixes are sold all over the world, but are particularly liked by Southeast Asian coffee drinkers (the Philippines, Indonesia, Malaysia, Thailand and Singapore) who love great tasting creamy & sweet coffee for all kinds of occasion.

NESCAFÉ is looking for innovative ideas to evolve the existing coffee mix single-serve stick or sachet experience for 30 to 40-year-old coffee mix consumers, many of whom live in Southeast Asia.

Innovate on the NESCAFÉ Mixes consumer experience to bring it up to date for coffee lovers.

Format: Two-page PDF

Join the contest

Jury's Prize

  1. 3,000€
  2. 1,500€
  3. 500€

Good luck !