Duracell, the world’s leading battery brand, has been selling long lasting batteries for more than 50 years. 

But Duracell is realizing that to consumers, it is more than just a battery, and the Duracell Pink Bunny is so much more than a brand mascot. Across the world, the Duracell Pink Bunny is part of people’s vernacular, meaning unstoppable energy & a winning spirit.

Duracell wants to explore a communications platform that interprets this unstoppable energy on an emotional level. Duracell calls this “Running on Duracell.” Can you come up with a campaign idea that illustrates this positive emotional territory?

In a series of posters WOW us with your idea to communicate the dynamic, joyous emotion that is a “Running on Duracell” feeling!

FORMAT: 1-3 posters with a headline and an explanation of the main idea. (4-page PDF)

Check this brief!

Jury's Prize

1. 4,000€
2. 2,500€
3. 2,000€
4. 1,000€
5. 500€

Good luck!