Celebrate the unstoppable energy of Duracell in an emotional way!

Duracell, the world’s leading battery brand, has been selling long lasting batteries for more than 50 years. 

But Duracell is realizing that to consumers, it is more than just a battery, and the Duracell Pink Bunny is so much more than a brand mascot. Across the world, the Duracell Pink Bunny is part of people’s vernacular, meaning unstoppable energy & a winning spirit.

Duracell wants to explore a communications platform that interprets this unstoppable energy on an emotional level. Duracell calls this “Running on Duracell.” Can you come up with a campaign idea that illustrates this positive emotional territory?

In a series of posters WOW us with your idea to communicate the dynamic, joyous emotion that is a “Running on Duracell” feeling!

FORMAT: 1-3 posters with a headline and an explanation of the main idea. (4-page PDF)

Check this brief!

Jury's Prize

  1. 4,000€
  2. 2,500€
  3. 2,000€
  4. 1,000€
  5. 500€

Good luck!