Duracell, the world’s leading battery brand, has been selling long lasting batteries for more than 50 years.
But Duracell is realizing that to consumers, it is more than just a battery, and the Duracell Pink Bunny is so much more than a brand mascot. Across the world, the Duracell Pink Bunny is part of people’s vernacular, meaning unstoppable energy & a winning spirit.
Duracell wants to explore a communications platform that interprets this unstoppable energy on an emotional level. Duracell calls this “Running on Duracell.” Can you come up with a campaign idea that illustrates this positive emotional territory?
In a series of posters WOW us with your idea to communicate the dynamic, joyous emotion that is a “Running on Duracell” feeling!
FORMAT: 1-3 posters with a headline and an explanation of the main idea. (4-page PDF)