What comes to mind when you think of Cornetto? All the wonderful summer colours? The expected, yet surprising chocolate tip? Cornetto is the iconic, one-of-a-kind original, oh-so creamy ice cream in a crunchy, golden wafer cone. What makes it an irresistible afternoon snack is the pleasurable palette experience when the creamy ice cream meets the crunchy wafer.
Cornetto wants to connect with today’s teens (15-19 years old), so called “Centennials”. They are the only ones who have lived with smartphones and tablets from the day they were born. They are more independent minded and driven, only impressed by the most unique, original and humorous content. Cornetto wants to connect with them in their way, by showing how amazing Cornetto is in some 15 seconds videos around the year.
Can you come up with a big idea to make teenagers fall in love with Cornetto in 15 seconds?
Come up with a big idea that can be applied to different occasions throughout the year to introduce Cornetto’s multi sensorial experience. Express your idea in a surprising and funny 15-second video.
Send us your videos till November 04, 2016! Good luck!