St Hubert is the French leader in healthy margarine. Margarine is a "light" alternative to butter: made of a mixture of vegetable oils, it contains two times less fat than butter. Often former butter consumers, the majority of consumers discover margarine at 40 years old with the aim of reconciling enjoyment and health, without having to give up the taste and their habits.
This change in dietary habits is due to an increased awareness of the importance of diet in the prevention of cardiovascular risks. Consumers are now aware of this and are seeking solutions to take care of themselves on a daily basis.
St Hubert Omega 3 offers a preventative approach to staying healthy thanks to a simple, natural and effective product.The brand now wants to offer a more global discussion on the issue and become an everyday partner of good cardiovascular health for French people. The challenge is to create a new story which is more modern and which reaches and gets even closer to the public.
Show how St Hubert Omega 3 is the simplest way to start to take care of your cardiovascular health without sacrificing on enjoyment!
Format: Presentation containing visuals and text (maximum 4 pages).
Good luck !