With smartphone, tablet and other micro-USB enabled device usage on the rise, consumers are increasingly hooked on their mobile devices for everything from conducting business and staying in contact, to web browsing and streaming content on the go. A portable charger can be a simple solution. It is not heavy or bulky, so it is easy to carry in a backpack or a purse.
Duracell, known for powering billions of people’s lives with the longest lasting batteries, will launch a Duracell portable charger enabling consumers to charge their mobile devices on-the-go without a need for an outlet.
Duracell is looking for a big idea for its campaign that fits well with its current battery communication whereby Duracell brings toys to life. Can you convince people to buy the Duracell Mobile (charger)?
In a surprising & memorable way, convince mobile people everywhere that the Duracell portable charger empowers their day.
FORMAT: A poster with a tagline and answers to the questions on page 2.
Good luck !