Do you know the drink Danao? It is a very unique French brand that was launched 10 years ago. It is the only drink that is a blend of fruit juice and milk. It is sold in the fresh fruit juice aisle in supermarkets, is loved by kids and their parents, mostly consumed at breakfast. People like Danao because its unique taste is very smooth. It is associated with optimism, pleasure and a good mood.
The problem Danao is facing today is that breakfast is increasingly a moment that people do not enjoy. For most people in France, mornings at home are full of stress and breakfast has become boring, dull and annoying. Consumers do not find the right food options, they do not know what to have to make breakfast a great moment. So they tend to skip breakfast, although they know they should take the time to enjoy a relaxing moment before leaving home.
What Danao wants to do is very simple: be the ambassador for breakfast and bring back enjoyment and pleasure to this moment. Danao wants to make breakfast a moment that people would not want to skip, an essential milestone to start the day well.
Make breakfast the enjoyable moment no one wants to skip, thanks to Danao
Format : Presentations with visuals and text (4 pages max.)
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