BIC is a French brand that was created in 1945. In 1970 Bic launched the BIC 4Colours, which was the first and original multicolor ball pen. With its unique barrel shape, its white top and the sound of its 4 pushers, this pen is quite unique and loved by teens, students and adults.
Its convenient (4 pens in 1), it helps organizing notes with color codes, in one click you change colors. It is also playful and releases stress: people play with the pushers with their fingers. It is very stylish and can fit any personality: there are many different designs (shiny, decorated version, limited edition, etc.), one for each mood or person.
BIC 4Colours is a real French success story, where it is seen as an iconic product. Being an icon also means being seen by some people as a bit too traditional and an object that has not changed for ages. BIC would like to show European teens and students how cool and fun 4Colours is! Can you help rejuvenate the brand image?
In an engaging poster, bring to life that the BIC 4Colours is the cool accessory of young people in any situation in life.
Format : Poster with tagline and explanations.
Good luck !