Create a demo video that showcases the Oral-B electric toothbrush’s superior cleaning action

If you want to look great throughout life and stay healthy, you might be surprised what a difference a healthy mouth makes. To attain great oral health it is essential to remove plaque from your teeth and gums. Plaque is not water soluble, so you need to physically remove it by brushing. But did you know a manual brush can leave up to 50% of the plaque behind? A good electric toothbrush was designed to do this.

But when it comes to choosing an electric brush, Oral-B, with its unique Oscillating Rotation technology and Round Head is more effective than the other brands on the market.

We would like your help to create a video demo reinventing the way Oral-B electric toothbrush demonstrates the superiority of its unique features in plaque removal with a layer of creativity.

In a demo video, convince Japanese female consumers that the Oral-B electric brush, with its round head and unique technology, is not just a more convenient way of brushing your teeth, it is an absolute necessity!

Check out the brief!

Jury's Prize

  1. 7,000€
  2. 5,000€
  3. 3,000€