Create a collection of character water bottles kids love!

NESTLÉ PURE LIFE, the world’s biggest bottled water brand, distributed in over 40 countries, wants to do its part to help children choose water over sweet thirst quenching beverages. 

To make pure water more attractive for kids aged 6 to 10 years old, NESTLÉ PURE LIFE launched a Collection of special shaped water bottles using licensed cartoon characters.

Now NESTLÉ PURE LIFE would like to build on this early success by renewing the characters and launching a new Collection every few months, since kids tend to get bored quickly. The idea is to provide a new experience to kids without relying only on licenses.

Design a collection of water bottles with fun characters so 6 – 10 year old kids choose water to quench their thirst.

 Check out the brief!

Jury's Prize

  1. 6,000€
  2. 3,000€
  3. 1,000€