How can we represent clash of cultures through Lipton tea’s new packaging design in China?

Chinese millennials are experiencing the new world of China and all it has to offer, which conflict with their parent’s old world beliefs, traditions and approach to life. Lipton truly believes in – There are no rules to feeling good and wants to encourage Chinese millennials to live life their way.

Celebrating this mindset of ‘No rules to feeling good’, Lipton is launching a new range of 6 loose teas which are combinations of traditional Chinese and International black tea bases – with a modern twist by adding fruits, spices, herbs and flowers. 

Show us a bold representation of visually contrasting packaging for Lipton China’s new range of traditional tea bases infused with modern flavours.

Format: A presentation with visuals and texts – Maximum 2 pages, 1 page per entry as per template.

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Jury's Prize

  1. 4,000€
  2. 2,000€
  3. 1,000€

Good luck!