As they get older, some women become incontinent. Most of the time, urine leakage occurs when women laugh, cough, sneeze or carry heavy objects - they can’t control it. It is a quite common, yet very distressing problem that has a big impact on one’s day-to-day life. Wetness on clothes feels like a disaster, so to minimize the problem, women often wear pads.

Always Discreet is an incontinence pad that has an extra benefit women value a lot: it neutralizes odors. This means that there is effectively no malodor when leakage occurs, when they change the pad, and when they throw it away.

Create a unique, powerful and emotional poster that communicates that Always Discreet neutralizes odors.

Check this brief

Format: Print ad and description (2 pages).

Jury's Prize

1. 1,500€
2. 600€
3. 400€

Good luck!