Help incontinent women feel in control with Always Discreet.

As they get older, some women become incontinent. Most of the time, urine leakage occurs when women laugh, cough, sneeze or carry heavy objects - they can’t control it. It is a quite common, yet very distressing problem that has a big impact on one’s day-to-day life. Wetness on clothes feels like a disaster, so to minimize the problem, women often wear pads.

Always Discreet is an incontinence pad that has an extra benefit women value a lot: it neutralizes odors. This means that there is effectively no malodor when leakage occurs, when they change the pad, and when they throw it away.

Create a unique, powerful and emotional poster that communicates that Always Discreet neutralizes odors.

Check this brief

Format: Print ad and description (2 pages).

Jury's Prize

  1. 1,500€
  2. 600€
  3. 400€

Good luck!