When you think of beer advertising what do you see? In you mind, are you imagining a scene of a club where people are dancing to loud beats, dressed to impress in sexy, perhaps even skimpy, attire? Or maybe you’re imaging dancing on a beach with high-energy vibes all around. This is how enjoyment and fun have been portrayed by clichéd and typical beer campaigns but how do people really have fun today? Tuborg wants to see how today’s generation have fun with friends over a beer that isn’t about these clichés.
Show us in a poster with a tagline, how you would break the clichés of beer advertising to express “open for fun” and what it means to today’s generation, when friends get together over a beer for a clean yet edgy good time.
Format: 1st page poster with a tagline; 2nd page answers to the three questions (max 2 pages PDF).
Show us how to have fun!