Picture a young man or woman (between 15 to 25 years' old). He is thirsty and is looking to buy a soft drink at a supermarket or a convenience store. There are too many drinks competing for his attention on the shelves. Among them is Sumol, a fruit-based carbonated soft drink that wants to show you the bright side of life. The drink really uplifts your mood, as it tastes amazing - it’s fresh, not too sweet and is full of bubbles. Sumol represents an always positive, fun, sunny and creative attitude to life that is contagious! How could a Sumol can or bottle grab his attention and make him want to engage with all that Sumol stands for? We need ideas for new themes and designs!
Can you brighten young people’s mood with a simple yet impactful new packaging visual for a limited thematic edition that will make them want to engage with Sumol’s sunny attitude to life?
Entries are accepted until January 24th.