Japan is known for its creative culture and its amazing ability to take anything foreign, and adapt it to Japanese culture. The end-result is surprising and often even better than the original! Take Kit-Kat for example, the wafer biscuit bar you love coated in delicious chocolate. The Japanese have invented unique versions of it: Green Tea Kit-Kat, Wasabi Kit-Kat or Azuki-bean Kit-Kat. Sounds delicious? Too bad they are only available in Japan

Make travelers to Japan crave to buy local Japanese Kit-Kat flavors so that they can share with their friends back home these unique icons of Japanese culture and creativity.

Format: Video or animation (max 60secs).

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Jury's Prize

1. 7,000€
2. 5,000€
3. 3,000€

All the best!