Give babies (and moms) a restful night by packaging the perfect nighttime solution!

Give babies (and moms) a restful night by packaging the perfect nighttime solution!

JOHNSON’S offers a clinically proven 3 steps bedtime routine that helps babies fall asleep faster and stay asleep longer. JOHNSON’S bedtime products contain NATURALCALM® aromas to help soothe baby before bed. And when baby sleeps better – everyone sleeps better. After a good night’s sleep, baby also has better healthy and brain development. A good night’s sleep really leads to a better tomorrow.

There are so many baby products on the shelves. How can we let moms know that these are the right products to help her baby sleep better?

Design an arresting packaging add-on (secondary packaging) and a gift box idea that will get moms, or their concerned friends to notice and understand that Johnson’s bedtime routine when complemented with these products are the solution to a restful sleep.

Check the brief 

Send us your entries by September 13th and win up to €10.000!

Prizes:

  1. €4.000
  2. €2.000
  3. €2.000
  4. €1.000
  5. €1.000

Good luck!