Lysol For Moms & Dads with young children, who take pride in protecting the home from germs & sickness, a clean & disinfected home equals wellbeing. Since they also want to spend as much time as they can with their children, they want a tough, but convenient instant clean & disinfection they can rely on. Grandparents have similar needs when their grandchildren come for a visit, whether for an afternoon or a week. Lysol’s wipes help both parents & grandparents keep the house clean & germ free, as well as their disposable nature. However, some Moms & Dads see wipes as too expensive, too chemical, not safe, not nice to touch and not environmentally friendly, or think they dry out too much. Invent the next super convenient solution for surface cleaning and disinfection that will appeal to more parents and grandparents. Format: Presentation with images and text (PDF, 5 pages maximum.)

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  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500
Send us your ideas till August 30, 2015 23:59 UTC! Good luck!