Hi eYeka!

Imagine a young woman in her twenties, enjoying summer to its fullest. She spends a lot more time at the beach or pool, having fun, trying new things, and spending time with friends… Summer is a time of pleasure and memorable moments. Pantene is launching a new limited edition Summer Treatment specially formulated for sun, chlorine, and seawater damaged hair. It penetrates into the hair’s core, locking the moisture in, transforming dehydrated hair into hair that is healthy and lusciously smooth.

In an emotionally evocative and original print ad that breaks with Pantene’s traditional communication, convince young women that Pantene’s new Summer Treatment is a must-have this summer.

Format: 1 page print ad and 1 page text explanations with answers to the questions, maximum 2 pages (PDF).

Read Brief

Send us your entries by Sept 6th and win up to €10,000!


#1 prize: € 4,000 #2 prize: € 2,000 #3 prize: € 2,000 #4 prize: € 1,000 #5 prize: € 1,000

All the best!