Downy Odor Control - launched Jul2015

Downy is the first Fabric Enhancer to introduce a unique technology of Malodor Neutralization - a technology that neutralizes both external and internal malodor, protecting the clothes from every kind of bad smell. Internal malodors are situations like sweat and humid clothes, while external ones are pollution/smog, cigarette and food smell you can pick up at restaurants or food trucks. Downy really neutralizes a bad odor, while others just mask it.

Create an original print ad that shows how Downy’s unique odor neutralization help women make a good impression!

Your idea has to show the unique technology of Downy. It has to represent something new. We want women to understand that Downy really neutralizes a bad odor, while others just mask it.

Check this brief

Send us your entries by August 17th and win up to €4.500!

Prizes -

1. €2.500 2. €1.500 3. €500

Good luck!