It’s always the same! Every time we go to a client meeting, a workshop or a networking event, people don’t know how to pronounce properly our brand name “eYeka”. And yet, there is only one way to say it. eYeka means “The soul of the eye”. As a result, eYeka is intended to be pronounced as “i-ka” (ai ka), and not aya ka or éyéka. Create a design solution to help people to pronounce our name properly. Format: a single-page submission (left side = your idea, right side = answers to the 3 questions).
- #1 prize: €1,000
- #2 prize: € 500