Hi eYeka,

Research has shown that toilet paper often does not clean as well as it should. In other parts of the world, cleaning with water and toilet paper is part of one’s toilet routine. But it is not always possible or convenient, whether you are in your home or outside.

Can you convince women to change their habits with an engaging and creative story that shows what happens when Moist Toilet Tissue has become part of their toilet routine.

Most of the people don’t really pay attention to the cleanliness of their bottom and what products they use to clean it. Therefore your story needs to be engaging, make them feel that it is relevant to them and really gets their attention to think about their current behavior and consider a change.

Format: Presentation with text and pictures (max 5 pages).

Read Brief

Send us your entries by Aug 11th and win up to €6,000!


#1 prize: € 3,000 #2 prize: € 1,500 #3 prize: € 1,000 #4 prize: € 500

All the best!