Unilever Comfort - launched Jun2015

Unilever believes they can help reduce the amount of water that is used, by designing products that require less rinsing. Laundry habits can be changed easily to make families save water.

Comfort is a fabric conditioner. Its technology called “One Rinse” reduces the water needed for rinsing from 3 to 4 buckets to only 1. Developed to dramatically reduce the amount of foam left in fabrics after washing, the fabric conditioner requires just one bucket of water to get items fully clean with long-lasting fragrance. So, a family can save up to 30 liters of water on every hand-washed load.

How can we convince these different types of populations (water scarce and non water scarce) that Comfort saves water without just saying: “It reduces water consumption by X%?” Can you help bring to life the water saving benefits of Comfort One Rinse in a more creative way?

Find an impactful yet  emotionally engaging way to introduce Comfort One Rinse and its water saving benefits in a global campaign idea that you will illustrate in a print ad.

Check the brief

Send your entries by June 24th and win up to €5.000!
  1. €3.000
  2. €1.500
  3. €500
Good luck!