Doritos - launched Jun2015

If you are an adventurous person who follows your instinct and likes to share good times with friends, then you must be a Doritos lover. You might be young, irreverent, fun and definitely BOLD!

Doritos are seasoned tortilla chips, iconic because of their edgy triangular shape. Due to the intensity of the experiences Doritos offer, they’re a perfect match for people looking for extreme sensory stimulation. Doritos lovers are bold, always searching to try new things and new products.

Can you help invent the next generation of Doritos? A daring and delicious snack that fills the belly in a BOLD way!

Wow us with incredible new product ideas, which bring out-of-the-box sensorial experience to consumers and surprise them with intense flavors and textures for Doritos.

Your product idea must be one that fills bellies and brings a whole new experience, but also that has: a triangular shape and a powerful crunch.

Check the brief while snacking with Doritos

Send us your entries by July, 01st and win up to €6.000! Prize pool:

1. €3.000 2. €1.500 3. €1.000 4. €500

Good luck to all!