Parents are happy to bond with their children. They need to unwind while enjoying a snack with all the family together. Cheetos offers great tasty cheese snacks for great bonding moments. With Cheetos you feel like a kid again. Visual elements of the brand refer to youth and playfulness: Chester cheetah who is the mascot and the messy fingers you get when you eat Cheetos!

Cheetos is still perceived as a snack for kids and now wants to target parents as well: Think in terms of “Family Fun”, where families (young parents with kids between 8 and 12 years old) feel connected, play together, relieve stress and have fun.

Cheetos needs your help to design the next generation of Cheetos!

Create a new Cheetos product (cheese-based, multi-texture) with a concept that talks to both parents & kids with the sole objective of bringing them together in these family fun moments !