Pepsico New Beverage - launched May2015 Our client, a major soft-drink company, knows that a growing number of people believe that soft drinks contain too many calories (the average amount in a 12 oz/33 cl can is 150 calories), has too much sugar, and is sold in formats that are not suited for the moments when they are consumed. They believe that appropriate portion packaging can meet people’s needs. Can you help design future soft drink packaging? Re-invent the way soft drinks are packaged to reduce calories or match specific occasions. Design a new packaging format, a graphic design and talk about the story behind this.    

Read the brief while drinking a nice cold soft

Send us your creations by June 21st and win up to €6.500!
  1. €3.000
  2. €1.500
  3. €1.000
  4. €500
  5. €500
Good luck!